We talk more and we tend to listen less. But if it is the soothing voice of Morgan Freeman that we have to listen to, it is always the reverse. And Turkish Airlines knows just how to take advantage of that well-known fact.
During the Super Bowl on Sunday, the 79-year-old actor starred in an advertisement for Turkish Airlines with moving words. The advertisement seems to have come at a great timing following the Trump Muslim ban, with none other than Morgan Freeman to deliver the powerful message.
In the commercial, Morgan Freeman can be seen seated in a first class cabin of a Turkish Airlines flight and speaking in his iconic voice, as he is served a cup of tea. The actor says in his narrative, “There are those of us who like to venture to the unexplored, those of us who go out there with a sense of wonder; bridging worlds, finding delights in our differences. If you are one of us, and you want to explore more of this great planet, we are ready to take you there.”
And as he says this, the camera zooms out to show more Morgan Freemans who are relishing the joys of travel by reading, listening to music or just relaxing. “It’s time,” the actor continues, “widen your world.” And suddenly the aircraft transforms into a scenic view of a lush green hill. Well, it doesn’t stop there. The hill covered with green grass is then replaced by a snow-capped mountain, which again, is replaced by a beautiful beach on a remote island; and all of this with Morgan Freeman still sitting on his in-flight seat.
The commercial ends on a positive note of togetherness and joy that travel brings. The narrative also had an undertone of tolerance, acceptance and love for people of all parts of the world, irrespective of their differences, especially at a time of a severe refugee crisis and a controversial travel ban imposed by US President Trump, leaving thousands in disarray.
By Aman Sahil